Rice Mask — 110g

4.1% rice from Yeoju in a wash-off mask that lifts dead cells and dullness. Milky, gentle, glow-forward.

THE RITUAL — Twice a week. Ten minutes, then rinse. That's it.

Why we chose it. The I'm From rice line is a K-beauty staple — this is the ten-minute, twice-a-week version of that cult glow.

By the numbers. Independently rated 4.6★ from 956 reviews [R1] — reviews of the formula on a third-party retailer, not of Haut Rebel.

[R1] — what this means & how to verify it